Week 12: Reading Notes

User Profiles for Personalized Information Access:

    The amount of information available online is increasing exponentially. While this information is a valuable resource, its sheer volume limits its value. Many research projects and companies are exploring the use of personalized applications that manage this deluge by tailoring the information presented to individual users. These applications all need to gather, and exploit, some information about individuals in order to be effective. This area is broadly called user profiling. This chapter surveys some of the most popular techniques for collecting information about users, representing, and building user profiles. In particular, explicit information techniques are contrasted with implicitly collected user information using browser caches, proxy servers, browser agents, desktop agents, and search logs. We discuss in detail user profiles represented as weighted keywords, semantic networks, and weighted concepts. We review how each of these profiles is constructed and give examples of projects that employ each of these techniques. Finally, a brief discussion of the importance of privacy protection in profiling is presented.

Content-Based Recommendation Systems:

    This chapter discusses content-based recommendation systems, i.e., systems that recommend an item to a user based upon a description of the item and a profile of the user’s interests. Content-based recommendation systems may be used in a variety of domains ranging from recommending web pages, news articles, restaurants, television programs, and items for sale. Although the details of various systems differ, content-based recommendation systems share in common a means for describing the items that may be recommended, a means for creating a profile of the user that describes the types of items the user likes, and a means of comparing items to the user profile to determine what to re commend. The profile is often created and updated automatically in response to feedback on the desirability of items that have been presented to the user.

Personalized web exploration with task models:

    Personalized Web search has emerged as one of the hottest topics for both the Web industry and academic researchers. However, the majority of studies on personalized search focused on a rather simple type of search, which leaves an important research topic - the personalization in exploratory searches - as an under-studied area. In this paper, we present a study of personalization in task-based information exploration using a system called TaskSieve. TaskSieve is a Web search system that utilizes a relevance feedback based profile, called a "task model", for personalization. Its innovations include flexible and user controlled integration of queries and task models, task-infused text snippet generation, and on-screen visualization of task models. Through an empirical study using human subjects conducting task-based exploration searches, we demonstrate that TaskSieve pushes significantly more relevant documents to the top of search result lists as compared to a traditional search system. TaskSieve helps users select significantly more accurate information for their tasks, allows the users to do so with higher productivity, and is viewed more favorably by subjects under several usability related characteristics.